You have the credentials, specialization, and results… but your online offers aren’t selling like they should (or like they used to)
Do any of these sound familiar?
→ Your automated emails are running, but people aren’t purchasing.
→ You did a launch, but your caseload (and life) got in the way.
→ Mid-launch got quiet, and your motivation dropped like an orthostatic BP.
→ You’re showing up online… but you’d LOVE to show up less.
You could take another course and figure it out, but at this point in your career, you have no desire to add “marketing expert” to your list of credentials.
The good news?
You’ve found a fellow clinician who actually enjoys writing emails, sales pages, and mapping out launch strategies. And I already understand the nuances of healthcare.
Hi, I’m Krista Frahm
📊 Launch and marketing strategist
✍🏼 Copywriter
👩🏻⚕️ Occupational therapist
📙 Published author
I believe that you deserve the freedom, flexibility, and extra income you craved when you first created your online program.
Before I wrote sales pages, I wrote treatment plans and heated justification letters. (I actually loved that part.)
I know what your credentials mean, how challenging the healthcare system is to operate in, and how important it is that your marketing is both accurate and effective.
My team and I help healthcare practitioners step away from bootstrapped, energy-draining marketing.
We create streamlined email marketing, launch strategies, and funnels specifically for MDs, OTs, SLPs, PTs, RNs... you know… the alphabet soup of healthcare.
You won't have to explain your scope or why you're building a business outside of the system here.
I already get it, and as long as you're supporting dignity, independence, and quality of life - I'm fully onboard.
Marketing support from us means you can finally close your laptop and set down your phone on the weekends while sales notifications still roll in.
As an OT turned marketing strategist, I know how to balance sales "tactics" with clinical integrity so you get marketing that...
✔️ Feels authentic and exciting to share publicly
✔️ Connects with the clients you LOVE to work with
✔️ Actually works (aka makes sales)
Traditional healthcare can be chaotic and reactive. Your marketing doesn’t have to be.
What other practitioners say...
"She has written copy for us that has made us thousands! FB ad copy, email copy, sales pages. Just hire Krista!"
- Dairian
Co-founder, Lactation OT
Owner, Humbled by Motherhood
"I wanted to let you know that you are very talented! It's like you "just got me!" on this part of the funnels - they are spectacular!"
- Kelly
Occupational therapist
Online course creator
"I was just thinking how it's been months since I logged into Mailchimp. So grateful for you!"
- Susie
Founder, Adaptive Mobility Services
Here's how we can partner for your business growth
Like a good co-tx team, we'll take your online marketing from hectic to streamlined — giving you space back in your life.
Get expert eyes on your funnel to discover where the messaging, strategy, and conversion gaps are — plus get insights on exactly how to "treat" them. Implement the plan yourself or strategically outsource based on your needs.
Funnel assets that are audited include:
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Opt-in/Landing Page
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Up to 8 emails
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Sales Page
Best for: Practitioners with an existing funnel that been built over time, but now feels disjointed or simply isn’t converting as it should.
Investment: $897
Whether you’re welcoming new leads or staying connected between launches, this done-for-you email marketing support gives you strategy + content that removes the stress of figuring out what to say and when to send it.
You get ongoing support that includes:
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Weekly emails (written in your voice, not a bot)
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Designing, uploading, and scheduling in your email service provider
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Email list strategy and segmentation
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List cleaning and re-engagement planning
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Audience insights + positioning to keep your emails aligned and effective
Best for: Practitioners and MedTech brands who want to stay visible and drive sales without doing it all themselves or battling AI to make it sound right.
Investment Starting At: $897/mo
Not every launch needs a huge team, but it does need clarity, strategy, and marketing that’s aligned with your clinical specialty and voice.
This flexible offer supports you with copy, strategy, and/or planning pieces that you actually need, without committing to a full package.
Support can include:
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Sales page copy
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Launch email sequence
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Launch timeline mapping
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Funnel strategy and optimization
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Pre-launch planning and copy
Best for: Healthcare practitioners with established online offers who are preparing for a live launch/re-launch or converting a live launch to evergreen. You’re ready to optimize and improve outcomes.
Investment: Starting at $2,997
Not sure what you need, or don't see what you want?
We've got you.
We also offer LinkedIn content, blogs, and website copy upon request. Team members who specialize in these services are either clinicians themselves or connected to healthcare and vetted by me.
Just send me a message, and we'll sort things out.
Launch coming up?
Get ahead of your to-do list
Use this week-by-week action plan to prepare so you can step into launch week regulated and knowing you can serve your clients and make sales.
Why an OT Copywriter Makes Sense for MedTech and Practitioner-Owned Businesses
Since 2021, I’ve invested tens of thousands of dollars in general and specialized marketing training so I can help fellow clinicians with their marketing. My goal is to help people find and trust specialists (like you) who can help them live healthier, more independent lives.
Here’s what I’ve heard from practitioners with online businesses:
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“I hired a marketing agency before, but they just didn’t get it. I couldn’t even use most of what they delivered because I’d be embarrassed to put my name on it.”
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“If you build it, they will come” is a complete lie. There’s SO much marketing needed to sell online courses and programs. I had no idea when I started.
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“I’m sure I could figure this email stuff out by myself if I tried, but I don’t want to. Please just do it for me so I can focus on my clients.”
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I used AI, but it took SO much time. Then, when I re-read it the next day, I didn’t even like how it sounded, plus it got the information wrong!
You are the expert and can holistically, fully help people who are falling through the cracks of the healthcare system… but only if your marketing finds them and makes sense.
That’s where I enter and become the bridge between healthcare jargon and people searching for solutions. Check out this blog for details about the switch from OT to copywriter.
Here’s a very OT-ish thing that isn’t recommended in the marketing world…
Giving you options so you can reach out in the way that’s easiest for you.
I individualize my processes and how I work with clients to support their capacity, learning style, and preferences.
Dyslexic, Perimenopausal, ADHD, Type A, Type B, Autistic… It’s all good.
Just let me know what works for you!
Have questions?
Send me a message.
I’ll get back to you within 2 business days.